SEO trends are constantly evolving. A tired, outdated design may hinder your ranking. A modern, attractive website that is easy to navigate is favourable to Google, as well as enticing users to engage with your business.
It's crucial to pay attention to how your homepage presents itself to the rest of the world.
Why? It's simple, really. When you have a website design that hasn't been updated for years, it gives off the impression that your business is inactive or no longer relevant in today's market. Although this may not be true, people want answers quickly and easily, so they will move on to a more relevant and modern website.
With mobile searches accounting for half of all search queries, it is now more important than ever to ensure that your website is mobile friendly. However, many websites are still not optimised for smaller screens.
Your primary goal when creating a mobile friendly website should be to make your website easily accessible and user-friendly. Clear navigation and organised content is a must for mobile websites.
Websites that have been updated with fresh content and new features are more likely to rank better. Google favours websites that are regularly updated with relevant content.
The popularity of search engine optimisation has sparked competition online like never before. Every day, new sites are created, and existing sites are updated. It's a constant race to create useful content and stay ahead of the curve or your site will get left behind and disappear in all the noise. Your web content must be relevant, easy to understand and naturally optimised for search engines.
Does each page of your website serve a specific purpose? Are you guiding the visitor to an action e.g. submitting a form, making a phone call?
The first page people see when they come to your website is the homepage. The goal of the homepage is to inform, provide contact information, or sell a product or service. If you are selling a product or service, you should have an informative blurb about what it does and how it helps the reader.
It is important to plan out the purpose of each page of your website, so you can move the user in a specific direction. You can guide them with various Call To Action buttons in order to increase engagement with your website.
If it has been a while since you have updated your website’s design and content, it might be harming your rankings. Our expert SEO team can assist you in refreshing your website and optimising all aspects to push your business to the first page.
